About us
Enhance Your Beauty Routine
Start with what you love – find your signature scent today.
Discover New Trends
Start with what you love – find your signature scent today.
Discover Your Beauty
Meet our beauty team
Dedicated professionals enhancing our beauty offerings
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the cosmetics and perfumes, marketing, and customer experience strategies.
Emily Rose
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the cosmetics industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house beauty specialists and looks after the community of thousands of customers.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.